Commercial

posts displayed by category

Guiness World Records

guinness-book-vuforia-only-augmented-reality

guinness-book-vuforia-only-augmented-realityNew take with augmented reality

Longest cat in the world: Stewie, measuring 48.5 inches. Fastest time for a person to cram themselves into a box: 4.78 seconds. Largest collection of gnomes and pixies: 2,042, owned by a woman living in the U.K.  When dealing in the world of superlatives, striving for more comes naturally.  Guinness World Records® aims to inspire ordinary people to do extraordinary things. Its mission is to entertain and inform, while celebrating the world’s best. Guinness World Records wanted a new “take” on its traditional print book offering, and they knew it would have to be special given declining revenues others were seeing in the publishing industry.

  • Client: Guinness Book
  • URL: www.guinnessworldrecords.com 
  • Location: Global
  • Date: 2013
  • Tools: Vuforia
  • Time: Not specificied

Guinness World Records Marketing Director Stuart Claxton said, “We are all familiar with the book industry of late… it’s a strange no-man’s land, caught between the traditional and digital publishing worlds. Being a reference- and image-driven book, we wanted to bridge this traditional medium with digital assets. We always want to add to our campaigns – make them more eye-catching and remarkable for our readers.” In order to achieve this, they partnered with Appshaker, a digital creative agency, to develop Augmented Reality (AR)-enhanced visuals that were as compelling and exciting as the world they illustrated.

PERFECT FIT FOR AR

Devoted to building immersive experiences for global brands, Appshaker specializes in advanced technologies including large screen and mobile augmented reality.  They recognized that Guinness Worlds Records’ offering was a perfect fit for AR’s illustrative powers. Using the Vuforia™ AR platform, Appshaker designed a markerless app for iOS and Android to supplement the Guinness World Records 2013 book. “The most difficult thing was choosing what to augment, since Guinness World Records offers such a rich amount of content,” said Appshaker Founding Partner Alex Poulson.

TAKE A PHOTO

Six AR features are included in the 2013 book, highlighting a variety of content. One of the most popular factoids in the book features the world’s shortest man, Chandra Bahadur Dangi, from Nepal. Standing 21.5 inches tall, Dangi pops out of the pages when a device loaded with the app is pointed at an extra feature layered behind his photo. Readers can actually have their picture taken with him and send it to friends and family, a feat never before accomplished in a hybrid print/digital publication.

Claxton commented, “We didn’t want to put something out that wasn’t the best there was, so we went with the best partners in the industry. What we liked the most in terms of the production and the creation of AR materials using the Vuforia platform was the realism and the interaction it offered us. The Guinness World Records book is sold in 100 countries and offered in 25 different languages, so our app needed to work across all languages, platforms, operating systems and territories. The true value of AR is that, while it looks like something out of science fiction, a boy of seven can still activate the app and create experiences. That is the magic of bringing the technology and the content together.”

The Guinness World Records-Appshaker collaboration continued with two live AR events designed to promote the launch of the new book. Built entirely in 3D, the Guinness World Records L.I.V.E. events were based on huge renderings of the AR experiences contained within the book. Hosted by the world’s tallest man, Sultan Kosen, the event offered guests a chance to experience the world’s largest dinosaur, the heaviest twins and the largest predatory fish via a giant screen with which they interacted.

“The events lifted the lid on something new and experiential, but they were also a way to highlight the AR in the book,” said Poulson. “The entertainment value of AR cannot be denied; once we showed people the book with the AR they were blown away. Also, we cannot underestimate the educational value of AR. We collect and aggregate records and facts from all over the world on every topic imaginable, and when you read the Guinness World Records book, you are learning about places, about numbers, of areas of interest that you wouldn’t normally come across. AR literally brought the pages to life and brought readers much closer to what a record breaking experience really looks like outside of the flat pages of a book.” In PR terms alone, the Guinness World Records book campaign was a remarkable succes

read more
Read more

AUDI eKurzinfo

audi-metaio-only-augmented-reality

audi-metaio-only-augmented-realityAugmented reality AUDI A3 experience

After the success of the Audi eKurzinfo app for the Audi A1, which was nominated for the 2013 GSMA Global Mobile Awards for Best Mobile Solution for the Automotive Industry, Audi wanted to extend the availability to the new Audi A3. In the future, Audi and Metaio both see visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.

  • Location: Museum, London
  • Date: January 2013
  • Tools: Appshaker AR
  • Time: 3 months

The new extended app recognizes over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions, animated in real-time and in 3-D. Metaio’s cloud-based architecture pushes digital information directly to the device, meaning the user will never have to update the app.

AR INSTANT DETECTION

Using Metaio’s latest 2-D and 3-D augmented reality tracking technology, the user positions the camera of the mobile device directly over the individual vehicle elements, instantly detecting and returning information on the desired subject. For example, after scanning the engine compartment the app would return information and an animated overlay showing how to locate the engine coolant and refill it to the appropriate level.

FUTURE of SERVICES

The Audi eKurzinfo app is available in English, German and Japanese. The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it. Interactive Augmented Reality manuals are the future of customer services.

Munich & San Francisco, 12 August 2013: Metaio, world leader in augmented reality (AR) software and solutions, and AUDI AG, global leader in luxury vehicles, today announced the release of the Audi A3 eKurzinfo augmented reality mobile application, available for free download on iOS devices.

After the success of the Audi eKurzinfo app for the Audi A1, which was nominated for the 2013 GSMA Global Mobile Awards for Best Mobile Solution for the Automotive Industry, Audi AG has extended the availability to the new Audi A3.

The new app can recognize over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions animated in real-time 3-D. Metaio’s cloud-based architecture pushes digital information directly to the device, meaning the user will never have to update the app.

The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it: using Metaio’s latest 2-D and 3-D augmented reality tracking technology, the user positions the camera of the mobile device directly over individual vehicle elements, instantly detecting and returning information on the desired subject. For example, after scanning the engine compartment, the app would return information with an animated overlay showing how to locate the engine coolant and refill it to the appropriate level.

In the future, Metaio sees visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.

“After the remarkable success of the first version of the eKurzinfo application, we are delighted to continue our partnership with the Audi AG. We see enormous potential in the field of interactive service applications. In the future it will be possible to automatically retrieve the specific information relevant in a certain situation”, Dr. Thomas Alt, CEO of Metaio.

read more
Read more

Lego Group

lego-metaio-only-augmented-reality

lego-metaio-only-augmented-realityLego boosts retail with augmented

LEGO the Danish toy manufacturer has been looking for better buyer information in its worldwide “LEGO stores”. Most kids missing the possibility to see how a product like a hydraulic digger or a police station will look like after assembly without opening the toy box.

  • Location: Global Campaign
  • Date: April 2010
  • Tools: Metaio SDK
  • Time: 2 years

LEGO will test launch its “DIGITAL BOX” worldwide. This interactive terminal will utilize innovative technology supplied by metaio, Germany, as a software program specially-developed for the LEGO Group by the Munich-based experts in augmented reality solutions. Together with a camera and display screen, the software – based on Bitmanagements X3D Viewer Tech- lets LEGO packaging reveal its contents fully-assembled within live 3D animated scenes. metaio’s software creates a fascinating technical experience and gives retailers a unique selling pitch while helping to inform interested buyers.

LEGO INTERACTIVE TERMINAL

From November, the Danish toy manufacturer will test launch its “DIGITAL BOX” in selected toyshops and LEGO® stores worldwide. This interactive terminal will utilize innovative technology supplied by metaio in the form of a software program specially-developed for the LEGO Group by the Munich-based experts in augmented reality solutions. Together with a camera and display screen, the software lets LEGO packaging reveal its contents fully-assembled within live 3D animated scenes.

DECISIONS DRIVEN BY EXCITMENT

In today’s buyers’ market purchase decisions are also driven by the excitement of the customer about the product. This certainly applies to the toy market. Ideally, they want to hold the potential purchase in their hands and look at it closely from all angles. This is however a problem if the product is composed of individual pieces. As with construction toys, for example: even if you opened the box right away, it would be hours before you knew what the toy really looks like.

The DIGITAL BOX from the LEGO Group comes to the rescue. From November, children great and small can hold special LEGO boxes – containing a hydraulic digger or police station, for example – up to an interactive kiosk and watch a 3D animation of the product inside the box – superimposed on the box. All of this is made possible by metaio’s software, which fuses virtual 3D animations into a live video of the actual product packaging. As a result, buyers can hold both the box and the finished product in their hands. Construction sets are a great match for this technology. Here, metaio’s software not only creates a fascinating technical experience, but gives retailers a unique selling pitch while helping to inform interested buyers. After all, customers get to see exactly how much fun there is inside! The idea has not been termed “smart packaging” for nothing.

The partnership between metaio and one of the largest toy manufacturers in the world is a truly major milestone in the history of the company. Daniel Gelder, Head of Marketing and Sales at metaio, comments: “Like any child, I have played with LEGO bricks when I was young. We are delighted and very proud to now be developing software for this company.”

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 5,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

About METAIO

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the user’s camera view looking upon the real world. Serving over 50.000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at www.metaio.com

read more
Read more