QR codes are a target – simple. They are not the destination but a link to a destination which is defined by the composer. They’re not pretty and that’s probably one reason their adoption is so poor. Cast forward an along comes Augmented Reality and changes all that. How? With its visual detection capabilities there is less reason for an algorithmic based pattern to bring content to life. Augmented Reality is sexy, and is being used by print media to boast readership.