- Location: Global
- Date: September 2012
- Tools: Daqri, Vuforia
- Time: Not specified
The vision for daqri’s anatomy app was to enable students around the world to learn anatomy quickly and accurately, anywhere, anytime. daqri also wanted its app to be useful in any classroom environment from day one and accessible to the widest range of people, from students to medical professionals to the casually curious.
EXPLORE BODILY SYSTEMS
daqri’s Anatomy 4D puts informative details of the most complex human bodily systems into a free app that is easy to use, accessible, and truly engaging. Users of the app explore bodily systems through daqri’s 4D experience, which empowers them with an interactive view that feels like real space. That makes it easier to understand how systems relate to each other—a learning experience previously only accessible in a traditional anatomy lab.
daqri product marketing manager Gaia Dempsey commented, “AR can help us learn so much more quickly. It can help us spread and share information. It can help us be more productive together and work collaboratively. As storytellers it enables us to tell new kinds of stories in new ways.” To make such a complex experience seem simple, this revolutionary app required a standalone AR solution with best-in-class tracking and cross-platform capability, the Vuforia™ platform was an ideal fit.
Vuforia also satisfied daqri developers’ desire to work in Unity. Vuforia’s platform compatibility with Unity’s 3D graphics development engine enabled all the pieces to come together with ease. The extension even took care of some tasks developers assumed they’d be handling themselves. daqri also leveraged Vuforia’s capability to make the target intuitively printable from inside the app, a key to sharability and the app’s viral success.
According to daqri the Anatomy 4D app, which was released quietly in iTunes for iOS and in Google Play for Android, went viral almost immediately. Results surpassed daqri’s expectations—and continue to astonish:
- 250,000+ downloads from the App Store and Google Play
- 3,200+ hours (134 days) spent by users in the app in its first three weeks of release
- Has garnered the attention of dozens of professors and universities – including Stanford, The University of Illinois, and Trinity College – who plan to adopt its capabilities as part of coursework
- Enthusiastic and global self-generated user community
- Anatomy 4D was featured by Business Insider Australia as an “App That Makes You Feel Like You’re Living in The Future”
Gaia continued, “This is an incredibly encouraging market validation of augmented reality that is useful rather than gimmicky, especially in educational settings.” Beyond demonstrating the educational potential of AR, the Anatomy 4D app also validates Vuforia’s power to deliver the experience daqri demands for its users. Anatomy 4D’s success sets a precedent for apps exploring other complex systems, from business to the weather. daqri hopes Anatomy 4D’s innovation will inspire other organizations and brands to explore what’s possible in high-quality AR content.
Beyond demonstrating the educational potential of AR, the Anatomy 4D app also validates Vuforia’s power to deliver the experience daqri demands for its users. Anatomy 4D’s success sets a precedent for apps exploring other complex systems, from business to the weather. daqri hopes Anatomy 4D’s innovation will inspire other organizations and brands to explore what’s possible in high-quality AR content.
Anatomy 4D puts every detail of the most complex human bodily systems into a free app that is easy to use, accessible, and truly engaging. Learners explore bodily systems in depth through daqri’s 4D experience, which provides the opportunity to understand their interrelationships spatially – a learning experience previously only accessible in a gross anatomy lab.
How to use: To test-drive the app, open the target image at left. (This target is also available to print through the app itself.) The app can be downloaded for iOS or Android. Looking at the target image through the app, you will be able to see a detailed 4D model of the human body and view various biological systems, turning them “on” and “off” with the touch of a button.